Ourus · Case studies
Decisions, pressure-tested.
Real events, re-examined through the loop: what the optimal plan was, how people actually behaved, and how you could have known in advance.
Mobility · Toronto01
Toronto closed roads for the World Cup. Expressway traffic fell up to 30%.
A 1968 math paradox most planners forgot, and why no city dares to use it on purpose.
−30% trafficRead →
Film
Entertainment · Film02
The hardest ticket on Earth is 3,000 years old.
41 projectors, nine owners, no precedent. How you schedule a once-in-history opening.
41 screensRead →
Film
FinOps · Cloud03
Next quarter's cloud bill is already written.
240 backlog stories, four teams planning in isolation, and the collision no single forecast contains.
$460K avoidedRead →
Film
Retail · Returns04
The most profitable customer is the one you just banned.
Returns tools watch one number. Add the number they never see, and the picture inverts.
$850K swingRead →
Film
Wildfire · Manitoba05
Manitoba's 2025 fire season, re-solved week by week.
354 fires, 1.93M hectares. If the same crews had been re-positioned every week by optimization, how much closer would help have been?
71.5% reachableRead →
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